Your Data is Your Business. Tell #Google & #IAB to Mind Theirs
You go online. An advertisement appears for the exact coffee machine you looked up last week. Is it a trick? Nope.
When you are online, your personal information
, like your:
- Information derived from your browsing history (yes, the naughty stuff, but also health queries and voting preferences)
... is collected and broadcast to tens of thousands of companies
in the online advertising industry.
Based on your data, companies size you up and decide in milliseconds if you’re a potential customer. If you are, they bid for the right to show you an ad. For coffee machines – or whatever else they believe would interest you.
This is not right. It is not legal.You have the right to feel safe when looking up medical information, choosing a school for your child, or seeking support
to come out to your family without this being broadcast to strangers.