Items tagged with: generational

Trends in U.S. Adolescents’ media use, 1976–2016: The rise of digital media, the decline of TV, and the (near) demise of print.

Below is an abstract of a study which just came out on media use among teens, across a 40-year period, including a focus on the trends of the past few years. Seems like reading may be an endangered species, along with attention span and focus.

I've researched, lectured, and written extensively (since the 1990's) about the "addictiveness" of Internet, first solo, then fused with all-encompassing "devices", now addictive to the point people cannot bear being detached. (See E.g., http://www.devicedevotion.com)

Researcher/author Larry Rosen presented stats (around the time of this study) showed variations among generations & mini-generations in media/communication preferences. Some (and adults increasingly) prefer instant communication - chat/texting.
Some (boomers, e.g.) watch TV a lot whereas other gens never watch and don't take TV's to dorm rooms these days.
You can get a sense of this (easy reading) at http://www.fenichel.com/pokeme.shtml
Here's the new long-term study. (I'd guess the trend has continued exponentially from 2016 through today)

Digital media use has increased considerably, with the average 12th grader in 2016 spending more than twice as much time online as in 2006, and with time online, texting, and on social media totaling to about 6 hr a day by 2016. Whereas only half of 12th graders visited social media sites almost every day in 2008, 82% did by 2016. At the same time, iGen adolescents in the 2010s spent significantly less time on print media, TV, or movies compared with adolescents in previous decades. The percentage of 12th graders who read a book or a magazine every day declined from 60% in the late 1970s to 16% by 2016, and 8th graders spent almost an hour less time watching TV in 2016 compared with the early 1990s. Trends were fairly uniform across gender, race/ethnicity, and socioeconomic status. The rapid adoption of digital media since the 2000s has displaced the consumption of legacy media. (PsycINFO Database Record (c) 2019 APA, all rights reserved)

Twenge, J. M., Martin, G. N., & Spitzberg, B. H. (2019). Trends in U.S. Adolescents’ media use, 1976–2016: The rise of digital media, the decline of TV, and the (near) demise of print. Psychology of Popular Media Culture, 8(4), 329-345.

#communication #media #generational #mediapreferences #digitalmedia #television #printmedia #reading #psychology
Later posts Earlier posts